@inproceedings{BuscherBiedert10_readingRegions,
  author = {Georg Buscher and Ralf Biedert and Daniel Heinesch and Andreas Dengel},
  title = {Eye tracking analysis of preferred reading regions on the screen},
  booktitle = {CHI '10 extended abstracts on human factors in computing systems},
  year = {2010},
  pages = {3307--3312},
  address = {New York, NY, USA},
  publisher = {ACM Press},
  doi = {http://doi.acm.org/10.1145/1753846.1753976}
}