@inproceedings{BuscherDumais10_adQuality,
  author = {Georg Buscher and  Susan T. Dumais and Edward Cutrell},
  title = {The good, the bad, and the random: an eye-tracking study of ad quality
	in web search},
  booktitle = {SIGIR '10: Proceedings of the 33rd international ACM SIGIR conference
	on research and development in information retrieval},
  year = {2010},
  pages = {42--49},
  address = {New York, NY, USA},
  publisher = {ACM Press},
  doi = {http://doi.acm.org/10.1145/1835449.1835459},
  isbn = {978-1-4503-0153-4},
  location = {Geneva, Switzerland}
}