@inproceedings{BuscherWhite12_IndividualDifferences,
 author = {Buscher, Georg and White, Ryen W. and Dumais, Susan and Huang, Jeff},
 title = {Large-scale analysis of individual and task differences in search result page examination strategies},
 booktitle = {Proceedings of the fifth ACM international conference on Web search and data mining},
 series = {WSDM '12},
 year = {2012},
 isbn = {978-1-4503-0747-5},
 location = {Seattle, Washington, USA},
 pages = {373--382},
 numpages = {10},
 url = {http://doi.acm.org/10.1145/2124295.2124341},
 doi = {10.1145/2124295.2124341},
 publisher = {ACM},
 address = {New York, NY, USA}
}